Our new store was closed yesterday due to a fundraiser for United Way.  Apparently closing the store and a big green sign that said "Christmas show at Healthsouth" and the fact that all of our inventory was missing generated interest in the store.  Part of the interest was from other merchants, wondering if we had closed.  Those who drove by last night did not see any inventory & today when their co-workers drove by they commented "everything looks normal."  It has been an interesting 24 hours, even though this wasn't traditional marketing.  Enjoyed the class!