Sunday, September 14, 2014

marketing /display

I noticed an empty space for rent that had previously been a clothing and gift boutique.  The business is now closed.  A few doors up there is currently a gift shop that carries clothing, small retro pieces of furniture, and gift items.  While the shop that is closed carried a large amount of inventory, there was very little space to actually display their items, also there was very limited window space for a display.  While the shop that is currently open doesn't have as many items, there is more of a display area.  I think presentation is vital in creating a customer base in any retail business.

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